Sooner or later all the offline retailers will have a full-fledged online business i.e. an e-commerce store. The latest company to foray into e-commerce is the pharmacy chain MedPlus with MedplusBeauty.com, an online portal for beauty and personal care products. It already has more than a 1000 stores across the country which will surely help in the supply chain management of the products
MedplusBeauty Virtual Studio
It indeed is a virtual studio where the customer can upload one’s image and then try out various products and their reformed look after using them. People may try this out and can be a very handy feature for the company, helping it have its own distinct identity from other online beauty product retailers.
Get Home Delivery or Else Pickup From a Nearby MedPlus Store
Yes, that’s another advantage of having so many outlets in different cities. MedplusBeauty offers home delivery (on the same day in most metros) or you can pickup your order from a nearby MedPlus store as well.
Our View
Being an offline retailer, and that too a biggie in the field is going to help Medplus’ e-commerce venture scale fast. The money invested into all of this is also less as they do not have to worry about warehousing or supply chain management. Many offline retailers should be following suit soon, especially when it comes to home products where big online players havent yet established a foothold.
Abhineet Kumar is the co-founder of Hungry N Foolish. A student of Business Administration, he is passionate about entrepreneurship and blogging. Abhineet urges you to do your bit in making this world a better place to live in, in your own small ways. Catch him on Twitter @abhineetsays.
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