Muvi.com is a web-based destination site committed to bringing the most complete information on Indian movies across languages to movie lovers in India. Muvi aims at being the largest database of Indian movies. It is about information – movie and celebrity – ranging from Alam Ara to RA.one, Himanshu Rai to Ranveer Singh. Information, that is completely accurate as it is vetted by bona fide sources. Presently, there are no movie database sites in India. All movie websites in India are centered on gossip and page 3 news.
Commenting on the thought behind starting the website, Anshuman Das, Co-founder, muvi.com says, “Though, in India, there are several movie related websites, but there is no comprehensive source to find movie information such as New Trailers or posters, information on old movies and the list of upcoming movies of a star etc. Most existing websites do not have structured data on movies like their western counterparts IMDB, Flixster and Rottentomatoes”
Another unique feature of Muvi.com is wide-ranging review, unlike provided by any other website world over. Muvi.com offers a median review on the latest releases through aggregating and averaging the reviews of all prominent movie critics, and movie related messages from Facebook friends and Twitter using a proprietary ‘Social Relevance’ technology that taps into movie related messages on Facebook and Twitter, and captures overall essence of people’s reaction to the substance of a movie. Facebook is used to muster the reactions of friends and families and Twitter to encapsulate public opinion on the movie. It also has a social layer that connects to your friends on social networks and show their likes and interest in the movies.
Thus, Muvi.com is the only site where people can get access to reviews from a variety of critics in India and the only website worldwide that integrates movies with social networking.
Elaborating on the product strategy, Sanjib Parida, Co-founder, Muvi.com says, “In a world where the collections over opening weekend decide the fate of a movie, drawing fringe viewers to theatres is vital for production houses. Surely, critic review and peer opinion are two big influencers for these people. Muvi.com is also a platform for movie production houses to publish their contents and create a public tend towards it.
Movie production houses in the US have several online outlets such as imdb, movies.yahoo, rottentomatoes and flixter to publish their contents such as trailers, posters and other movie related content. Muvi.com provides first such platform for movie production houses in India.
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